Jeff Yang is an American writer and business/media consultant who is currently the "Asian Pop" columnist at the San Francisco Chronicle. Yang lives in New York City. Besides his column, Yang is also known for his books, including Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China , (with Jackie Chan), Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism , and . In addition, he has written for the Village Voice, VIBE, Spin , and Cond?? Nast Portfolio.

Yang is also a business/media consultant on marketing to Asian American consumers for Iconoculture, Inc. Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans. From 1989 until 2002, when it went out of business, Yang was publisher of A Magazine, then the largest circulating English-language Asian American magazine in the United States. The magazine grew out of an undergraduate publication that he had edited while a student at Harvard University. Yang produced the first Asian American television show, " Stir ".

Yang graduated from Harvard in 1989 with a B.A. in psychology. He is a member of the Asian American Journalists Association and has served on the advisory boards of the Asian American Justice Center and the China Institute in America. Yang is married to Heather Ying.

• Asian American Justice Center bio

• Asian Pop column archive , San Francisco Chronicle

• Factor, Inc. bio

• Iconoculture, Inc. bio

• INSTANT YANG , Jeff Yang's mailing list

• Random House co-author bio for I am Jackie Chan

• Wedding vows: Heather Ying & Jeff Yang , New York Times, Aug. 25, 2002

• Secret Identities Official Web site